A successful career as a creative director demands the ability to build a convincing strategy that first persuades the client and then transports a discerning audience. Creating stories that spotlight a product in a way that feels both natural and interesting, takes craft.
Advertising provided an environment for me to flex my writing, creating emotional and visually expressive synopses for campaign and film.

Working professionally in traditionally male-dominated fields heightened my penchant for giving prominence to female role models in underrepresented fields. Writing characters that are complex and relatable as they explode the boundaries of expectation while also being vulnerably human.

I love blending genres, a flash of unexpected humour in a thriller, a dash of romance in a thriller and I’m particularly drawn to science fiction where my fear of space itself wrestles with a love of the world building it sanctions.

My first screenplay, a suspense, was short-listed in a NYC screenwriting competition. I have written lifestyle articles, technology articles for the fintech industry and in 2021 I completed my debut novel, Mission Critical.

When not writing, I develop brand strategies for businesses, consult on advisory boards and take my rescue pup on adventures.