A successful career in advertising demands the ability to build a convincing story that first persuades the client and then transports a discerning audience. Creating scenarios that feature a product in a way that feels both natural and interesting, takes craft.

With an academic father and a journalist sister, I shied away from outwardly exploring the idea of writing. Furthermore, in my early capacity as an Art Director, my responsibility was confined to the role of the visual; working in complement to words to give layers of meaning to the communication.

Advancing to Creative Director, I was finally able to flex my creative writing, creating emotional and visually expressive synopses for campaign and film.

In a COVID-forced lockdown, I transformed the unforeseen downtime into a serious dedication. A discipline that was rewarded with making the shortlist for a NYC writing competition with my first screenplay.

The feedback was overwhelmingly positive, citing my characters and the engaging dialogue. This encouragement directed my focus to character writing, and in 2021, I completed my first novel.

I enjoy writing characters that are complex and relatable, with a modern sensibility and attitude that makes them instantly likeable. The pervading sense of justice championed by my characters is often delivered with humour, and my penchant for giving prominence to female role models in underrepresented fields is evident in my work: characters that are extremely capable, testing the boundaries of expectation and yet vulnerably human.

My primary genre is Science Fiction, where my fear of space itself wrestles with a love of the world building it sanctions. Providing settings that by their very nature are impartial and wide open to diversity and nonconformity.